It couldn’t have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer‘s motto. The brand welcomed back…

Action has always spoken louder than words, so it was good to see the UK cheap replica TAG Heuer watches enclosure at Baselworld this year packed with watches that delivered on CEO Jean-Claude Biver’s message about embracing more disruptive, avant grade design. Happily, that walking-of-the-walk extends right across the gender divide, and one example that…

The watchmaker’s smartwatch push is now led by an ex-Intel exec from a new Silicon Valley outpost. After selling all 60,000 TAG Heuer Connected smartwatches it produced this year, cheap replica TAG Heuer wacthes is continuing its push into wearables with a new office in Silicon Valley, reports Bloomberg. Led by the irrepressible Jean-Claude Biver,…

A remarkable gold TAG Heuer timepiece that pays tribute to the legendary Muhammad Ali debuted at a special charity gala that celebrated the boxer’s legacy on October 25. Swiss haute manufacturer, TAG Heuer and Muhammad Ali Enterprises hosted the event at the iconic Gleason’s Gym in DUMBO (Down Under the Manhattan Bridge Overpass), Brooklyn, where…

The story in a second: TAG Heuer’s Swiss-designed smartwatch has been touted as the ‘traditional’ watch industry’s much-hyped answer to the Apple Watch – but what’s it like in real life, on the wrist? And not just for a minute, a week… I’ve been reviewing watches for going on eight years now, and I’ll confess…

In May of 2016, copywatch giveaway winner Todd M. joined me in traveling to Indianapolis to experience something truly American, the 100th running of the Indianapolis 500 with race event sponsor and watch maker TAG Heuer. We made a cool video about it which explores a new story concept we are working on that you…