As far as ambassadorships go, the pairing of David Guetta and TAG Heuer seems a little off beat. But TAG Heuer are looking for spokespeople in pressurised environments, not just sport. It actually makes a lot of sense when you consider their “Don’t Crack Under Pressure” slogan is just as relevant to a superstar DJ…

The theme was announced on the invitation: “Don’t crack under pressure”. Despite the advance warning inherent in the motto of Swiss watchmaker and sponsor replica Tag Heuer watches for sale, few in the packed cinema house were totally prepared for the 90 minutes of exhilarating action that brought us to the edge of our seats…